Twilio’s big annual SIGNAL conference is virtual again this year, and I’ve picked the 13 sessions I plan to attend during the two days of the event.
For both background and disclaimer: My company, Terazo, is a Twilio Gold SI Partner, and also a member of the Twilio Ventures portfolio of companies due to their participation in our Series A that closed in May 2021. My functional role at Terazo has shifted over the past six years with the evolving needs of the business and the markets in which we operate. In August of this year (2022), we did a big re-org away from a market/general manager model that made sense pre-pandemic, to a centralized delivery model that I now head up, working with a team of talented leaders who balance the needs of our clients, partners, and employees.
So of course, the disclaimer here: Everything in this post and on this site is my personal opinion and may not represent the opinions of my employer, channel partners, investors, clients, nor anyone else. Since Twilio falls into at least two of those categories, I carry a lot of bias here but I also try to be pragmatic in my approach.
One of the things that excites me most about my new position is that it gives me a number of opportunities to get closer to the craft of software development — something I love, but also something that I got a bit distanced from as our company has grown.
As a part of this return to the craft, I am planning a learning journey for the next 12 months that kicks off with the Twilio SIGNAL conference on November 2nd & 3rd. I plan to follow that with getting my Twilio Platform & Flex certifications up to date before the end of the year — which means learning React.js… but that’s a topic for future post(s).
Getting back to SIGNAL… I’ve selected the following sessions for my SIGNAL agenda — each one listed here with the title, and the reason why I selected it.
Day 1: Wednesday, November 2nd
- Personalizing the car-buying experience with Twilio Flex, Twilio segment, and Spoke Phone
I like to hear real customer stories, and the combination of Flex + Segment is something a number of Terazo’s clients are working on. Spoke Phone too.
- Five best practices for a conversational IVR with Twilio
”Conversation Design” is an emerging UX field for many organization, and I like that it is UX without GUI. Another area we’re doing work in, and I’m curious to hear FlixBus’ story.
- Transforming customer interactions at a global bank
FinServ customer experience, always an interesting topic for me if it’s about making improvements.
- The future of the inbox: according to the gatekeepers
Speakers from Twilio SendGrid, Yahoo, and Google will talk about email deliverability, I think. All I know is that my inbox is a mess and could really use a bit more gatekeeping.
- Vision keynote
…of course I do want to hear what’s coming down the road for Twilio.
- Community Hall + Live Q&A
I’m totally biased here because I’ll be one of the people doing a live Q&A! I’m in the section for Twilio Ventures / Solution Integration Partners. Here is a link to the Community Hall area for Terazo. If you can’t think of questions to ask, we might do “hot takes from the Vision keynote”.
Day 2: Thursday, November 3rd
- How the IFRC used Twilio SMS and WhatsApp to scale crucial humanitarian aid during the Ukraine crisis
WhatsApp integrations are a growing area of interest for me, and the topic here is also FinTech-related (cash assistance to people in Ukraine) 🌻
- Twilio for healthcare: building the next generation virtual care platform
Now that Twilio Flex is HIPAA compliant, I’m taking a fresh look at healthcare-focused cloud contact center opportunities that previously weren’t workable due to regulatory issues.
- Scaling 211 life-saving services with Twilio to support local communities
This one is about work some of our teams at Terazo did! Also, it’s a really important topic.
- The future of the patient experience
I’m interested to hear from Artera, a Twilio partner & Twilio Ventures portfolio company about how they are working to deliver better patient experiences.
- Developer keynote
Let’s see what the builders at Twilio are building for their builders.
- Driving conversions with WhatsApp with Magazine Luiza
Another WhatsApp-focused session.
- The virtuous cycle of customer engagement
This is one of Twilio’s ”Owl”-related story / demos. Basically their Northwind Traders / Contoso / Vandelay Industries. IYKYK.
I’ll be taking notes to share
I’ll be taking notes as I listen in on these sessions, and sharing them in a new post. Stay tuned!